Top 8 Tips to Sell or Rent
Why Does a
property need to be Professionally Styled?
| Eight
facts to consider when selling or renting |
- Subconsciously it can take a person only 30 seconds
to decide if they like a place.
- First impressions count! The overall impression
and appeal of a property needs to stay in the mind
of prospective buyers or tenants.
- Only 10% of buyers can actually visualize the potential
of a home.
- With styling, the potential buyer or tenant needs
to picture a property as their home.
- The art of home styling makes the home appealing
to as many prospective buyers or tenants as possible
and ultimately the property sells or rents faster
and potentially for more money.
- Once a decision is made to sell or rent a property
becomes a product. This is when a seller or investor
can benefit with help from a professional home styler
who can provide the objectivity and flair required
to market the property successfully.
- Styling to sell or rent is an impersonal process
and a home owner sometimes has difficulty letting
go of memories associated with the property. General
repair, tidiness and clutter can be overlooked which
can impact the sale or rental potential.
- A Professional Home Styler can make the property
welcoming and inviting while creating space to give
it a show home appearance so that people can see themselves
living in it.
|
| Eight
Steps to action to create that lasting impression: |
- First Impressions
Room by room assessment to determine first impressions;
what stands out, what is glaringly out of place and
what offers a feeling of home?
- Clutter-Free
Viewers like to see space – it sells! In order
to create a clean, open, and spacious home recommendations
are made to remove unnecessary objects and furniture.
This helps to create that open spacious feel in rooms.
- Emphasizing the Positive – While Downplaying
the Negative
Every home has positive features. It is important
to emphasize the good parts of a property and disguise
the less attractive areas using creative detailing
and stylish accessories to add a sense of space, dimension
and style that impresses the viewers.
- Colour and Lighten Up
Focusing on lighting and color, each room is transformed
into a bright, warm and inviting space that buyers
and tenants can respond and relate to.
- Home Buyers Appeal
In order for a buyer or tenant to “feel at home”
the space needs to be depersonalized, allowing the
buyer or tenant to identify with the home and see
a lifestyle image.
- Repairs, Cleanliness and Fresh Smells
This area is usually overlooked once a decision has
been made to sell or rent a home. However, when prospective
buyers or tenants have a lot of properties to view
a property that has a neat, fresh smelling and clean
environment can help to differentiate the choices
on offer.
- Modernizing
Updating the style with some modern and reasonably
priced accessories can tempt the viewers. In some
cases, minimal accessory purchases are recommended
and are valuable “investments” in the
styling process.
- “Sell the Lifestyle”
This is the main focus of the styling marketing strategy.
Simple effects are set in place to make the buyer
or tenant subconsciously desire to live here and “feel
at home”. This is the point where presentation
is paramount in the defined room sets.
|
Tips and advice are provided to clients
on keeping the property in pristine condition after styling.
|
| Julia
Tamlin
Home Styling Specialist
07799 323776
Email
us |
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